Price has always been a determining factor in sales and it still has.
But I believe as the words ‘ Climate Change, Organic and etc” come in more frequently in our reading materials, it would change our consuming habits. As we get educated about the origin of the food, clothes and equipments we use, it would bring consuming to a whole new level – evolution.
Sales would then be determined not by price ONLY but also how green is the product. Companies would rush towards cleaner way of maufacturing their products to lure the new consumers. Companies which fail to dump their dirty methods of productions would see their profits eaten up.
How would such scenario occur? Like every other evolution, it takes 1 company to take the first move. For those in Singapore, do you remember the bubble tea craze? It started, stopped and restarted again with Koi. Many other bubble tea like Gongcha sprang up again. Everything starts like this – A new concept sprang up and we get rivals in the next 10 days.
Hence, the marketplace is actually a feedback system. Producers manufacture products which consumers want and consumers buy what they want. But the new generation of consumers would do some research before they buy. In another words, information would distort or influence consumers’ decision.
And only when green information dictates consumer’s decision then companies would turn greener!
Would such a scenario occur within the next 5 years? We shall see…
